ABOUT ME
DIGITAL ARTIST
AND MULTIDISCIPLINARY DESIGNER BASED IN ISTANBUL
As a designer and researcher, Aida Kohen explores different ways to create platforms that build ethical collectives and brands. Aida bases her practice around holistic and human-centered multidisciplinary design.
She received her BBA in Strategic Design and Management and a minor in Communication Design from Parsons School of Design.
She received her Master's degree from NYU in 2021, focusing on UX/UI Design and Artificial Intelligence, which are disciplines at the intersection of design and technology on the change in communication culture in the digital age. After graduation, she gained experience in design and research in global technology start-ups and companies.
In 2021, she started the production of the Glitch Archives project, a digital art object that represents the experiences of users in artificially designed environments, which she chose as the subject of her graduation thesis research. Glitch Archives was exhibited in New York in 2021 and Miami Art Basel (at Bit Basel) in 2022.
After 10 years abroad, she worked as an Art Director for an agency in Istanbul called Wonderflaw, which produces bilingual content focusing on the beauty and wellness sectors. During her time at Wonderflaw, she had the privilege of working as an Art Director with world-renowned fashion and beauty brands. Today, she is in the process of establishing her own design practice and developing new projects.
Additionally, Aida's past notable projects include product development/research for the company Figma, a cloud-based design and prototyping tool for digital projects, and curating and designing stories to impact change for the United Nations Development Program in New York.
"Aida Kohen's first exhibition in New York, Glitch Archives brings all these questions to the fore. Glitch Archives is a new media art product consisting of digital personal collages that distort people's memories by passing ten images taken from real people's Instagram profiles through a drawing program created through code. It's a kind of reverse archeology study. A time capsule that fragments and reintegrates our virtual memory layer by layer. But anyway, isn't that how human memory works too?"
Dalia Maya
"Aida regenerates social media narratives into digital palimpsests to alter how humans conceive their roles in contemporary technological societies. Through multidisciplinary visual mediums and creative use of color, she reconstructs complex layers in communication for humans to reposition themselves in their communication culture. She believes that designing experiences is a form of virtual production. Constructing worlds for personas (viewers) to interact and reflect on their realities."